Éric St-Pierre

Optimizely Content Cloud certified developer, working as a solution architect at Yaksa

New January 5, 2022

How to start a formula 1 engine - and improve our site visitor experience

By Eric St-Pierre

We all have an idea on how to start a car engine. Electric car and newer model have a start engine button, older people will remember starting a car with a key. And we might even have people old enough to have started their car engine with a crank. But on a Sunday, how do the engineers start the engine of one the fastest car on earth?

December 21, 2021

Personalization - Content recommendation - The Future

By Eric St-Pierre

In this series about Personalization, I covered some of the steps that can be taken on a personalization journey. From personalization achieve by handcrafted segmentation, to a one-on-one personalization experience done using the wizardry of artificial intelligence algorithms. In this article, I want to cover some ways we can help our customer move forward on their personalization journey and how we can take advantage of data to go even further.

Latest articles

Personalization - Content recommendation - Implementation (part 2)

By Eric St-Pierre , December 2021

This is part 2 on the implementation of Optimizely Content Recommendation product. In the first part, I discussed about the integration of the Content Recommendation package and the administration, configuration and dashboards it brings to our solution implementation. In this article, I’ll discuss how the Content Recommendation package can be used to deliver personalized content to our site visitors.

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Personalization - Content recommendation - Implementation (part 1)

By Eric St-Pierre , November 2021

In the previous article, I covered the basics of applying one-on-one content personalization by using Optimizely Content Recommendation. Now let’s discuss how to integrate Content Recommendation and the implementation details of some of the configuration options. When implementing a content recommendation strategy using the Optimizely Content Recommendation product, the first thing to do is to add a script to our page that will ingest the site content for analysis and will deliver recommended content to the visitors.

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Personalization - Content recommendation

By Eric St-Pierre , November 2021

In the previous articles on the personalization series, I covered the basics of content personalization and how it can be achieved by using Optimizely visitor groups to implement a segmentation strategy. In the next articles of the series, I’ll discuss the next step on the personalization roadmap, which is create a one-on-one experience, using Optimizely Content Recommendation.

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Personalization - Segmentation - Implementation

By Eric St-Pierre , October 2021

This is the third article in a series about personalization. During this series, I will cover the different sides of personalization, from more general definitions of personalization to Optimizely cloud-based products offering and how to implement them. The first article was about building the foundation to help customers move along their personalization journey.

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Personalization - Segmentation

By Eric St-Pierre , October 2021

This is the second article in a series about personalization. During this series, I will cover the different sides of personalization, from more general definitions of personalization to Optimizely cloud-based personalization products offering and how to implement them. The first article was about building the foundation to help customers move along the personalization path.

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Personalization - An introduction

By Eric St-Pierre , September 2021

This is the first article in a series about personalization. During this series, I will cover the different sides of personalization, from more general definitions of personalization, to Optimizely cloud-based products offering and how to implement them. In this article, for the sake of simplicity, “content” could be anything from literal content, media assets or products on an e-commerce site.

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