Personalization

Personalization is a series about the different sides of personalization, from more general definitions of personalization to Optimizely cloud-based personalization products offering and how to implement them.

Personalization - An introduction

By Eric St-Pierre , September 2021

This is the first article in a series about personalization. During this series, I will cover the different sides of personalization, from more general definitions of personalization, to Optimizely cloud-based products offering and how to implement them. In this article, for the sake of simplicity, “content” could be anything from literal content, media assets or products on an e-commerce site.

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Personalization - Segmentation

By Eric St-Pierre , October 2021

This is the second article in a series about personalization. During this series, I will cover the different sides of personalization, from more general definitions of personalization to Optimizely cloud-based personalization products offering and how to implement them. The first article was about building the foundation to help customers move along the personalization path.

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Personalization - Segmentation - Implementation

By Eric St-Pierre , October 2021

This is the third article in a series about personalization. During this series, I will cover the different sides of personalization, from more general definitions of personalization to Optimizely cloud-based products offering and how to implement them. The first article was about building the foundation to help customers move along their personalization journey.

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Personalization - Content recommendation

By Eric St-Pierre , November 2021

In the previous articles on the personalization series, I covered the basics of content personalization and how it can be achieved by using Optimizely visitor groups to implement a segmentation strategy. In the next articles of the series, I’ll discuss the next step on the personalization roadmap, which is create a one-on-one experience, using Optimizely Content Recommendation.

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Personalization - Content recommendation - Implementation (part 1)

By Eric St-Pierre , November 2021

In the previous article, I covered the basics of applying one-on-one content personalization by using Optimizely Content Recommendation. Now let’s discuss how to integrate Content Recommendation and the implementation details of some of the configuration options. When implementing a content recommendation strategy using the Optimizely Content Recommendation product, the first thing to do is to add a script to our page that will ingest the site content for analysis and will deliver recommended content to the visitors.

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Personalization - Content recommendation - Implementation (part 2)

By Eric St-Pierre , December 2021

This is part 2 on the implementation of Optimizely Content Recommendation product. In the first part, I discussed about the integration of the Content Recommendation package and the administration, configuration and dashboards it brings to our solution implementation. In this article, I’ll discuss how the Content Recommendation package can be used to deliver personalized content to our site visitors.

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Personalization - Content recommendation - The Future

By Eric St-Pierre , December 2021

In this series about Personalization, I covered some of the steps that can be taken on a personalization journey. From personalization achieve by handcrafted segmentation, to a one-on-one personalization experience done using the wizardry of artificial intelligence algorithms. In this article, I want to cover some ways we can help our customer move forward on their personalization journey and how we can take advantage of data to go even further.

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